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title: Our Story
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- [Our Stroy](https://www.ingensight-focus.com/our-story)

# How InGenSight-Focus Came to Be

**Our Story**

InGenSight-Focus is the next chapter of InGenSight, a content marketing and thought leadership firm.

InGenSight was founded 10 years ago to help software and IT technology vendors drive growth by delivering greater value and insight to their prospects and customers.

*What We've Accomplished*

- Helped establish a client as the leader in the iPaaS market
- Helped a workflow automation startup reach a successful liquidity event
- Positioned a client as a thought leader on the path to its acquisition by Uber

Generative AI is reshaping how buyers research, evaluate, and decide — disrupting the playbook marketers have relied on for a decade. InGenSight-Focus was launched to help clients adapt, pairing our storytelling expertise with AI-enabled strategy to keep driving growth in an AI-first market.

**About Me**

I've spent 25 years working with software and technology companies to help them tell their stories, helping their clients understand changing markets, evolving technologies, and business challenges.

- **Demand Generation** — Launched the demand generation program at a mobile software startup
- **Independent Industry Analyst** — Built an independent analyst firm covering cloud, mobile, and data
- **Content Marketing Entrepreneur** — Built a content marketing and thought leadership agency

If it involves technology trends, marketing, and growth, I want to be part of the conversation.

Contact us at:      

peter@ingensight.com                    

 617-633-9507

 

![Our mission](https://7528309.fs1.hubspotusercontent-na1.net/hubfs/7528309/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/our-mission.png)

## To deliver custom-tailored content and campaigns that drive revenues and ROI

## Our values

### AI Assisted

Leverage AI to streamline proven strategies

 

### Deep Expertise

We have weathered multiple technical shifts and can help you navigate the AI era.

### Empathy

Demonstrate compassionate and genuine desire to support each other

[![InGenSight](https://www.ingensight-focus.com/hs-fs/hubfs/InGenSight-Focus_logo.png?width=1221&height=416&name=InGenSight-Focus_logo.png "InGenSight")](https://www.ingensight-focus.com?hsLang=en)

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